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Next Course Dates : September 16th, 23rd, 30th, October 7th, 14th & 21st, 2010
Format: Three-hour sessions between 6:30pm and 9:30pm over 6 Thursday Evenings
Current Course: September 16th, 23rd, 30th, October 7th, 14th & 21st, 2010
Registration may still be open. Read on ...
Format: Three-hour sessions between 6:30pm and 9:30pm over 6 Thursday Evenings
Next Course: January 2011
Next Course: January 2011
Last Course : September 16th, 23rd, 30th, October 7th, 14th & 21st, 2010
Format: Three-hour sessions between 6:30pm and 9:30pm over 6 Evenings
$349
Web Analytics is easy? No it isn't. So is it difficult? No it isn't!
Call it self-serving to say, but its not that easy to learn on one's own.
It requires a measure of instruction, self-learning and practice.
Most of all, it requires a measure of guidance to know that the data you are seeing is both correct and understood.
Web Analytics is the cosmopolitan area of web technology.
It brings together the computer geeks and the marketing specialists.
Marketing folks require some technical understanding of their Web Analytics tools.
Geeks need some understanding of what the marketers need and why.
The Course strikes a balance between the technical and the marketing aspects of Web Analytics.
Rather than focusing on only one area or splitting the course in two, it groups technical topics with their related impact on the data and their relevance to the marketing and business requirements.
The result is well informed practitioners who have a better grasp of what they are doing and the needs of others who depend on them.
Although the course focuses on Google Analytics as the tool, it covers many aspects that are fundamental to Web Analytics generally.